Art New Line - Carlos Herrera

Art New Line is the result of a long history dedicated to design, with a proposal that combines art and functionality under high quality standards. In 1958, when Alfredo Herrera Alcázar became independent and opened his own workshop - the Factory of Furniture, Doors and Windows -, he started not only a business focused on classic style furniture, but also a family tradition in cabinetmaking passed down to several generations. In 1983, his son, Carlos Herrera Elías, opened the first store in Panama City under the name of New Line International. For this, he created, ahead of his time, a new line of design that proposed a contrast between the classic and the avant-garde, with innovative finishes and colors for stylish furniture. Soon the store became one of the best in its field. Back in Peru, in 1989, Carlos Herrera and Jenny Edgar set up the New Line store in Lima. Since then they have renewed and increased their proposal with standing and table sculptures, volumetric paintings, and added wall and ceiling coverings. In this way, they have completed a comprehensive luxury proposal that consists of both providing furniture and decoration elements, as well as creating an original and personalized art experience for their clients through their spaces. In 2022, New Line returns to the international market through sales to direct customers and the presentation of its products in the city of Miami, always maintaining the quality of its hand-made products.